Things I keep explaining to clients.

It's all designEvery client I've worked with has said some version of the same thing. Can we make the font bigger. Can we move this up. It just doesn't pop yet. Then a few changes later they say, now it looks good.3 min read
A $5,000 offer in a $50 pageYou can sell a $5,000 program with an ugly funnel. Lots of people do. But think about what your lead is actually doing before they book. They're deciding whether you're the real deal, and they're doing it in seconds, based on things they can't put into words.2 min read
The easiest advantage in coachingCoaching programs compete on offers, on results, on testimonials and on ad spend. Those are all hard, expensive and slow to improve. Almost nobody competes on design, which means the bar is on the floor.2 min read

The Translator

What clients say, and what actually changed. Tap a card to flip it.

You don't need to know any of this. That's my job. You just need to notice the difference, and your leads will notice it before you do.