The easiest advantage in coaching

Coaching programs compete on offers, on results, on testimonials and on ad spend. Those are all hard, expensive and slow to improve. Almost nobody competes on design, which means the bar is on the floor.

That's good news. You don't need a new offer to look like the leader in your space. You need every touchpoint to look like it belongs to the leader. Change the design and the system around it, and you instantly look like the program everyone else is copying.